We are habitual to writing in a way we were taught in school. Long sentences. Complex words. Rigid grammar and whatnot.
But let me tell you that all the “writing rules” from school are to be flushed out if you want to make money with your writing. Unless you’re ghostwriting papers for school kids, lol.
Copywriting is amongst highest paying skills, and to master copywriting, you need to understand impact of every word.
Let me share a mindset hack for writing copy that’s punchy and speaks directly with your readers.
“Gun to your head writing” is a mindset suggested by John Carlton.
If you had gun to your head, would you still use that word in your copy?
Ask this with every word and every sentence.
When every word your write is calculated your ad will win.
