P-A-S Framework: How to Actually Write Your Piece

“What is the easiest format for writing?”

Well. There is no one size fits all formula. You write. You experiment and you keep iterating on what you learn.

Although, there are formulas and formats that make things easy.

You’re sitting there staring at a black screen and your cursor is going blink — blink — blink like it is yelling at you to write something. You need something to get you started.

One of the formula is P-A-S. The problem agitation solution framework by Dan Kennedy.

It is a copywriting formula, but you can use it to write social media captions, emails, blogs and other forms of writings.

Here’s how you do it:

Find a problem that you’re solving, or your product is solving.

When you’re writing something to serve your audience, a piece of information. Write the problem your information is solving.

You’re always solving some problem. If you’re not solving any problem, there’s no point.

Now, let us take look at the frame work

1. Problem

Write about the problem.

For example, this piece is written to solve your problems about where to start writing.

2. Agitation

Agitate the problem. Add emotion to it. Why should people care to solve that problem.

In The Ultimate Sales Letter, Dan Kennedy says,

“We want to whip them into a fervor. We want to make the problem larger than life, worse than death.”

For example, I wrote about how you’ll feel like you’re yelled at by a blinking cursor.

Weight loss advertisements do this in a great manner. They make you feel like the problems is so serious that if you ignore it you’ll end up being the biggest loser on the planet.

3. Solution

Now, this is where you present your solution. You present how you can solve the problem with your solution.

For example, These pointers were the solution to your problem about how to actually start writing copy.

Read this post and more on my Typeshare Social Blog